Shoppers hesitate when products don't immediate address their needs, which leads to missed purchase opportunities. Studio Flora analyses how products perform at shelf, identifying where hesitation is created and where design improvements can improve sales performance.
These findings are translated into practical design improvements across packaging, branding and websites. From category recognition and information hierarchy, to taste, use, and positioning, each aspect is refined to make products easier to purchase. Work is informed by plant-based category expertise.
Studio Flora aligns products with shopper behaviour at each stage of the decision journey. As shoppers get closer to the product, the more detail they take in.
Attention
What is it?
Product name, category cues, photo, physical format, logo
Appetite
Do I want to eat it?
Taste cues, photography, sensorial product description
Understanding
How do I use it?
Preparation steps, serving suggestion, familiar dish, photo
Trust
Is it a good choice?
Origin,health, ethics, sustainability, known brand | format
Reassurance
where's the proof?
Certifications, ingredients, awards, quality grade
purchase
notice
choose
Aisle,
Landing
page
Shelf,
Listing
In-hand,
Product
page
I specialise in FMCG retail and brand packaging, with a focus on how products perform on shelf. Over the past 15 years, I’ve worked across FMCG and retail for brands like Nike, Nivea, Lidl, Etos and Kruidvat.
My work centres on how shoppers move through retail spaces and interact with products, and how hierarchy, messaging and visual cues influence what they notice, understand and ultimately choose.
Food Photography
Jem Mantiri is an award winning food photographer and food stylist who is specialised in plant-based food and beverages.
Website Hosting
Bethan + partner Matt provide green hosting and web services for plant-based businesses. Reforest was part of the team for Vale's Delights.
copywriting
Declan Godfrey is a copywriter working in alternative proteins and plant-based food innovation.
Illustration
Jasmin Schiffer is a plant-based illustrator and motion designer. Jasmin was part of the team for Natura Sacra.
