About
Design Studio Flora

Designing plant-based brands to perform in retail and foodservice, on-pack & online

Core USPs of Mondarella's new vegan packaging design

Design that drives choice and growth

Design Studio Flora sits in the gap between retail performance and graphic design, helping FMCG teams align strategy, packaging, and websites at the moment of choice.

We combine plant-based category expertise with hands-on design to improve how products are understood, trusted, and chosen. That often means sharpening category recognition, information hierarchy, use case clarity, and taste cues, with proven FMCG best practices.

Our work focuses on reducing hesitation for mainstream and flexitarian shoppers. Small, strategic design changes can quickly improve trust and rotation, while larger brand, website, or packaging refreshes build long-term clarity, differentiation, and commercial performance across retail and foodservice environments.

Brand photography design for vegan cheese brand Mondarella,  showing a melty cheese sandwich
network    plant-based industry experts

Studio Flora ecosystem

Headshot of Jem Mantiri a Food Photographer
Food photography

Jem Mantiri is an award winning food photographer and food stylist who is specialised in plant-based food and beverages.

Jem's website

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Headshot of Bethan Unsworth who provides green hosting
Website hosting

Bethan + partner Matt provide green hosting and web services for plant-based businesses. Reforest was part of the team for Vale's Delights.

Reforest's website

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Profile Picture of Declan Godfrey, a copywriter
Copywriting

Declan Godfrey is a copywriter working in alternative proteins and plant-based food innovation. Declan was part of the team for Magellan.

Declan's website

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Profile Picture of Jasmin Schiffer, an Illustrator
Illustration

Jasmin Schiffer is a plant-based illustrator and motion designer. Jasmin was part of the team for Natura Sacra.

Jasmin's website

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Headshot of Jon Bluemel a SEO and Content Specialist
SEO + content

Jon Bluemel is an SEO and Content specialist with a background in plant-based, mission-driven, and tech brands.

Jon's website

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Headshot of Oana Puiu a Plant-based hospitality consultant
Hospitality consultant

Oana Puiu is a plant-based hospitality consultant. She develops recipes, assesses menus and upskills kitchen teams.

Oana's website

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Profile picture of Sophie Shand

Design that looks good isn't always enough

Sophie    Founder Studio Flora

Studio Flora turns strategy into packaging + websites that perform commercially, for FMCG brands that are evolving, launching, or scaling

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