Design Studio Flora | Shelf Performance Consultancy & Design for Plant-Based FMCG

Why better food products still get overlooked in retail

plant-based ∙ sustainable ∙ organic ∙ better-for-you...

Good products struggle when shoppers hesitate at the point of purchase. Improving how products are understood and chosen helps turn interest into action.

What brands often overlook:

Shelf Performance

Shopper Behaviour

Rotation + Positioning

Plant-based Expertise

shelf hesitation gap

The missing link

Design Studio Flora connects shelf performance principles with brand-packaging design to improves sales.

What design typically delivers:

Packaging Design

Brand Identity

Brand Strategy

Web Design + UX

The missing link

Design Studio Flora connects shelf performance principles with brand-packaging design to improves sales.

Barriers slowing shelf rotation for plant-based products: from trust to taste uncertainty.

Category Identification
If shoppers can’t instantly recognise what the product is, hesitation increases and products are more easily overlooked.

Shelf Hierarchy
Claims, flavour, benefits and category all compete for attention within seconds. Weak hierarchy slows conversion.

Trust Barrier
Many consumers tried plant-based once and didn’t return. Packaging needs to reassure on flavour + use.

Health - Taste Tension
Too many health cues can reduce flavour expectation, while too few trigger ultra-processed concerns.

Usage Case Clarity
Flexitarian shoppers with smaller recipe repertoires need clearer usage and preparation cues.

Vegan Signalling
Brands that feel “too vegan” for the target shopper can inadvertently reduce mainstream appeal.

Selected Case Studies

Biotona plant-based packaging design and shelf performance consultancy

Packaging ∙ Shelf Performance Audit

Shelf performance-driven design and range architecture for a global superfood brand (70+ SKUs)

Mondarella plant-based cheese, design and strategy project

Branding ∙ Packaging ∙ Website ∙ Socials

Rebranding a plant-based cheese to boost retail performance Europe-wide

View Project

Natura Sacra plant-based wellness packaging design

Branding ∙ Packaging ∙ Social Media

From teas to lubricant: building a scalable brand and range architecture for 20+ SKUs

View Project

Shelf Performance Audit ∙ Packaging Optimisation

Optimising Vood’s shelf performance to increase purchase intent

Branding ∙ Website

Building a recognisable brand for a plant-based food concept

View Project

Branding ∙ UI Kit

Turning a plant-based creator into a scalable food-science brand

View Project

Why teams trust Design Studio Flora

Larissa van Heel ∙ Head of Marketing Vood

Sophie gave us incredibly valuable feedback on our product design. She helped us see how to make our packaging stand out more and appeal better to customers. She really understood our brand and gave practical, thoughtful suggestions. Highly recommend working with her if you want honest, expert design advice.

Shelf Performance | Audit Packaging Optimisation

Eric Mirbach ∙ Project Lead Mondarella

With Mondarella products widely available across Germany, we knew a thorough rebranding had to be a group effort. We assembled a team of experts, including Sophie, whose design skills and industry insight made her an obvious choice. She worked closely with our creative lead, Tina Tenkmann, to roll out the packaging across Mondarella’s portfolio and adapt the branding to digital outlets. We couldn’t have done it without her!

Branding | Packaging | Website

Better products don’t always get chosen
‍
Better conversion starts with reducing shopper hesitation

Make your product easier to choose.

Contact Sophie ∙ Design Studio Flora

Start a project

Design Studio Flora helps food and drink brands sell better on shelf

Branding, packaging and websites that improve shelf performance and reduce shopper hesitation

Why better food products still get overlooked in retail

What brands often overlook:

What design typically delivers:

Barriers slowing shelf rotation for plant-based products: from trust to taste uncertainty.

Why teams trust Design Studio Flora

Better products don’t always get chosen
‍
Better conversion starts with reducing shopper hesitation

Design Studio Flora helps food and drink brands sell better on shelf

Branding, packaging and websites that improve shelf performance and reduce shopper hesitation

Why better food products still get overlooked in retail

What brands often overlook:

What design typically delivers:

Barriers slowing shelf rotation for plant-based products: from trust to taste uncertainty.

Why teams trust Design Studio Flora

Better products don’t always get chosen ‍Better conversion starts with reducing shopper hesitation

Better products don’t always get chosen
‍
Better conversion starts with reducing shopper hesitation