Design Studio Flora

Making plant-based products easier to choose, easier to trust, & easier to buy again

Design to help plant-based brands reduce shopper hesitation and boost rotation. Rooted in real behaviour ✶ on shelf + online ✶

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Mondarella plant-based cheese, design and strategy project

Branding ✶ Packaging ✶ Website ✶ Social Media ✶ Campaigns

Rebranding and repositioning a plant-based cheese to strengthen shelf performance across 20+ SKUs in retail Europe-wide

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Branding ✶ Packaging ✶ Social Media

From herbal tea to lubricant: building a scalable brand and range architecture across 20+ plant-based SKUs

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Why plant-based needs a ✶ unique ✶ design approach

Plant-based isn’t just another food category. It comes with trust issues, taste uncertainty & a unique omnivore audience to entice

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Many consumers tried plant-based once and didn’t return. Design must reduce risk

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Flexitarians with smaller recipe repertoires need clearer use and format cues

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Too many health cues signal “less tasty”. Too few can raise ultra-processed concerns. Balance is key

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Visual cues, copy and claims entice or repel omnivores in seconds

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Unfamiliar ingredients + foodtech innovation need clarity around flavour and use, not jargon

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Products must feel easier / tastier / more inviting than animal-based

Branding ✶ Website

Strengthening positioning and building a recognisable brand for a plant-based food concept

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Set of 3 instagram posts for Wendy The Food Scientist

Branding ✶ UI Kit

Turning a plant-based creator into a credible, scalable food-science brand

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Design Studio Flora helps with:

✶ Rotation ✶ Shelf presence ✶ Omnivore appeal ✶ Category cues ✶ Impactful branding ✶ Effective websites ✶ Range consistency ✶ Strong positioning ✶ Differentiation

Translating strategy into retail performance

Curious what packaging tweaks could help your product perform better on shelf? Get in touch for a shelf impact review.

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Design that looks good isn't always enough

Sophie ✶ Founder

Studio Flora turns strategy into packaging + websites that perform commercially, for FMCG brands that are evolving, launching, or scaling

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