Design Studio Flora makes plant-based products easier to choose, trust, & buy again

Packaging, branding, and websites built around real retail behaviour.

5.0 on Google

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Bridging the gap between retail performance and design

Rarely integrated into creative workflows

Shelf Performance

Shopper Behaviour

Rotation + Positioning

shelf hesitation gap

The missing commercial bridge

Design Studio Flora translates plant-based retail thinking into creative deliverables.

Creative deliverables

Packaging Design

Brand Identity + Brand Strategy

Web design + UX

The missing commercial bridge

Design Studio Flora translates plant-based retail thinking into creative deliverables.

Common barriers slowing plant-based FMCG. From trust to taste uncertainty.

Category Identification
If shoppers can’t instantly recognise what the product is, hesitation increases and products are more easily overlooked.

Shelf Hierarchy
Claims, flavour, benefits and category all compete for attention within seconds. Weak hierarchy slows conversion.

Trust Barrier
Many consumers tried plant-based once and didn’t return. Packaging needs to reassure on flavour + use.

Health - Taste Tension
Too many health cues can reduce flavour expectation, while too few trigger ultra-processed concerns.

Usage Case Clarity
Flexitarian shoppers with smaller recipe repertoires need clearer usage and preparation cues.

Vegan Signalling
Brands that feel “too vegan” for the target shopper can inadvertently reduce mainstream appeal.

Selected Case Studies

Biotona plant-based packaging design and shelf performance consultancy

Packaging | Shelf Performance | Packaging Audit

Shelf performance-driven packaging system + range architecture for a global superfood brand (70+ SKUs)

Mondarella plant-based cheese, design and strategy project

Branding | Packaging | Website | Social Media | Ads

Rebranding a plant-based cheese to boost retail performance for 20+ SKUs Europe-wide

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Natura Sacra plant-based wellness packaging design

Branding | Packaging | Social Media

From teas to lubricant: building a scalable brand and range architecture for 20+ SKUs

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Packaging Audit | Shelf Performance

Improving shelf performance and visibility for frozen plant-based meals

Branding | Website

Building a recognisable brand for a plant-based food concept

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Branding | UI Kit

Turning a plant-based creator into a scalable food-science brand

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Better retail performance starts at shelf

Sophie ✶ Founder Design Studio Flora

Helping plant-based brands reduce hesitation and improve how products are understood, chosen, and purchased.

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Design Studio Flora makes plant-based products easier to choose, trust, & buy again

Bridging the gap between retail performance and design

Rarely integrated into creative workflows

Creative deliverables

Common barriers slowing plant-based FMCG. From trust to taste uncertainty.

Design Studio Flora Collaborations

Better retail performance starts at shelf