Design Studio Flora makes plant-based products easier to choose, trust, & buy again

Reducing shopper hesitation and improving rotation. On shelf + online.

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Mondarella plant-based cheese, design and strategy project

Branding ✶ Packaging ✶ Website ✶ Social Media ✶ Campaigns

Rebranding + repositioning a plant-based cheese to strengthen retail performance across 20+ SKUs Europe-wide

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Branding ✶ Packaging ✶ Social Media

From herbal tea to lubricant: building a scalable brand and range architecture across 20+ plant-based SKUs

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Studio Flora understands category specific challenges

Plant-based brands face unique obstacles: trust issues, taste uncertainty and hyper sceptical consumers

Trust Barrier
Many consumers tried plant-based once and didn’t return. Shoppers need reassurance on flavour and use to encourage trial.

Format Confusion
"What do I use this in? Flexitarians with smaller recipe repertoires need more context. Unclear format kills conversion.

Health - Taste Tension
Too many health cues signal “less tasty”, while too few can trigger ultra-processed concerns.

Shelf Appeal
Visual cues, copy and claims entice or repel omnivores in seconds.

Innovation Hesitation
Novel ingredients and foodtech need instant understanding for consumers to risk something unfamiliar.

Comparison Anxiety
Plant-based products are held to high standards. They must feel easier, tastier, and healthier than the animal-based version.

Branding ✶ Website

Strengthening positioning + building a recognisable brand for a plant-based food concept

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Branding ✶ UI Kit

Turning a plant-based creator into a scalable food-science brand

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Design Studio Flora helps with:

✶ Rotation ✶ Shelf presence ✶ Omnivore appeal ✶ Category cues ✶ Impactful branding ✶ Effective websites ✶ Range consistency ✶ Strong positioning ✶ Differentiation

Design built for retail performance

Curious what packaging tweaks could help reduce friction at shelf? Reach out for a shelf impact review.

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Design that looks good isn't always enough

Sophie ✶ Founder Studio Flora

Studio Flora translates plant-based retail expertise into packaging and websites designed to perform on shelf and online

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