Design Studio Flora makes plant-based products easier to choose, trust, & buy again

Bridging the gap between retail performance and design.

5.0 on Google

Book a call

Mondarella plant-based cheese, design and strategy project

Branding | Packaging | Website | Social Media | Ads

Rebranding a plant-based cheese to strengthen retail performance across 20+ SKUs Europe-wide

View Project

Branding | Packaging | Social Media

From herbal tea to lubricant: building a scalable brand and range architecture of 20+ plant-based SKUs

View Project

Design Studio Flora understands category specific challenges

Plant-based brands face specific barriers: trust issues, taste uncertainty, and sceptical consumers

Trust Barrier
Many consumers tried plant-based once and didn’t return. Shoppers need reassurance on flavour and use to encourage trial.

Health - Taste Tension
Too many health cues signal “less tasty”, while too few can trigger ultra-processed concerns.

Format Confusion
"What do I use this in? Flexitarians with smaller recipe repertoires need more context. Unclear format kills conversion.

Shelf Appeal
Plant-based products need stronger appetite and visibility cues to stop shoppers in their routine.

Innovation Hesitation
Novel ingredients and foodtech need instant understanding for consumers to risk something unfamiliar.

Comparison Anxiety
Plant-based products are held to high standards. They must feel easier, tastier, and healthier than the animal-based version.

Built for retail performance

Design Studio Flora helps products communicate faster, reduce hesitation, and drive choice. From shelf rotation to omnivore appeal, everything is designed to perform.

Book a call

Branding | Website

Building a recognisable brand for a plant-based food concept

View Project

Branding | UI Kit

Turning a plant-based creator into a scalable food-science brand

View Project

Preview of Natura Sacra vegan packaging design

Hi, I'm Sophie

Sophie Shand ✶ Founder Design Studio Flora

I started Design Studio Flora to support the shift towards a plant-based food system.

With 15 years in FMCG, working with brands like Nike and Nivea, and retailers like Lidl and Etos, I kept seeing the same pattern: plant-based disappearing from shelves. Often not due to quality, but because shoppers hesitate. This led me to specialise in plant-based FMCG.

Design Studio Flora makes plant-based products easier to choose, trust, & buy again

Plant-based brands face specific barriers: trust issues, taste uncertainty, and sceptical consumers

Built for retail performance

Design Studio Flora Collaborations

Hi, I'm Sophie