Design Studio Flora makes plant-based products easier to choose, trust, & buy again

Design that reduces shopper hesitation and boosts rotation. Rooted in real behaviour ✶ on shelf + online ✶

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Mondarella plant-based cheese, design and strategy project

Branding ✶ Packaging ✶ Website ✶ Social Media ✶ Campaigns

Rebranding + repositioning a plant-based cheese to strengthen shelf performance across 20+ SKUs in retail Europe-wide

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Branding ✶ Packaging ✶ Social Media

From herbal tea to lubricant: building a scalable brand and range architecture across 20+ plant-based SKUs

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Studio Flora believes plant-based needs a unique approach

Plant-based isn’t like other categories. It comes with trust issues, taste uncertainty & sceptical consumers

Risk Many consumers tried plant-based once and didn’t return. Design must reduce risk

Format - use Flexitarians with smaller recipe repertoires need clearer use and format cues

Health Too many health cues signal “less tasty”. Too few can raise ultra-processed concerns. Balance is key

Appeal Visual cues, copy and claims entice or repel omnivores in seconds

Innovation Unfamiliar ingredients + foodtech innovation need clarity around flavour and use

Comparison Products must feel easier / tastier / more inviting than animal-based

Branding ✶ Website

Strengthening positioning and building a recognisable brand for a plant-based food concept

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Set of 3 instagram posts for Wendy The Food Scientist

Branding ✶ UI Kit

Turning a plant-based creator into a credible, scalable food-science brand

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Design Studio Flora helps with:

✶ Rotation ✶ Shelf presence ✶ Omnivore appeal ✶ Category cues ✶ Impactful branding ✶ Effective websites ✶ Range consistency ✶ Strong positioning ✶ Differentiation

Design built for retail performance

Curious what packaging tweaks could help reduce friction at shelf? Reach out for a shelf impact review.

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Design that looks good isn't always enough

Sophie ✶ Founder Studio Flora

Studio Flora translates plant-based retail expertise into packaging and websites designed to perform on shelf and online

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