design case
cloud

a cultural creative hub promoting sustainability in the centre of Amsterdam

project

cloud is a cultural hub which brings together people from different backgrounds, to a space which is educational, aspirational and creative. cloud embraces sustainability and social transformation and pushes society forwards and upwards

credits
studio flora
Natura Sacra branding design concept explanation 1
Natura Sacra branding design concept explanation 2
Natura Sacra branding design concept explanation 3
Natura Sacra branding design concept explanation 4
Natura Sacra branding design concept explanation 5
Natura Sacra branding design concept explanation 6
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Cloud vegan branding design, shop exteriors and coffee to go sign
a system of design templates allows cloud to update their social media and website with new events and workshops
CONCEPT

the brand concept for cloud is centred around their values of being conscious, creative and a community. the circle was the perfect way to bring these pillars together, symbolising the flow of creativity and connection. these three circles form a grid and the basis of the design system

branding
design concept
design system
Natura Sacra branding design concept explanation 2
Natura Sacra branding design concept explanation 3
Natura Sacra branding design concept explanation 4
Natura Sacra branding design concept explanation 5
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a system of shapes was developed for social posts and photography, these shapes originate from symbolism of the brand logo system
Social media posts for Cloud, a vegan branding design projectInterior and exterior of Cloud in Amsterdam, showing their new vegan branding design
Jan Schilthuizen Profile Pictureexternal link icon

Sophie is a brilliant and kind graphic designer who helped us with our rebranding for Cloud. She perfectly captured our brand's essence and brought our vision to life in a stunning and playful way, staying true to her signature style. Her attention to detail and responsiveness made the process seamless, being able to pivot when needed. The final result exceeded our expectations. We are thrilled with our new look and highly recommend Sophie's work!

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