design case
magellan food ingredients

from concept to trade show, designing prototypes for plant-based ingredients

Brand brochure design for plant-based food manufacturer Magellan
project

Cesar Asselin from Magellan approached us with a question: how can we showcase the potential of his plant-based ingredients to clients? What made this project unique was its focus on B2B ingredients and their application, rather than finalised products intended for retail. We developed a multi-pronged approach combining design and storytelling

credits
design studio flora
copywriting: declan godfrey
Nutriscore sticker roll for Magellan Food Ingredients
these stickers indicate that the ingredients improve Nutri-Score ratings, and were used for trade shows and packaging.
Peaut isolate packaging design for plant-based food ingredients manufacturer Magellan
concept

To showcase the practical application of these ingredients, we created prototype packaging. The design was intentionally stripped back to focus solely on key brand claims and clean label messaging. This emphasised the natural, consumer friendly properties, as well as the benefits over animal-based alternatives. A product guideline was also developped for more in depth information.

illustration
packaging design
brochure
Packaging design for plant-based food manufacturer MagellanCover page of a brochure design for plant-based food manufacturer Magellan
This product guide delves into the ingredients’ practical applications, highlighting benefits over animal-based counterparts.
FosLife product page, brochure design for vegan food manufacturer MagellanNutriscore enhancing sticker pack for plant-based food manufacturer Magellan
Profile picture of Sophie Shand

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