Wendy is not your standard content creator, she's an educator who inspires and teaches the magic of cooking from scratch, from fermenting your own sodas to making your own tofu and soy milk.
She draws from her background in food science and combines this with her Cantonese heritage, bringing joy to millions.
Wendy’s brand centres on being a trusted guide and source of inspiration, helping navigate food science like a North Star. The logo is rich in meaning - symbols reflect her story and approach. Sprouting plants and Chinese characters honour her ancestral and culinary roots, while the diamond reflects a scientific approach of precision and clarity.
The identity is grounded in the positive, colourful energy of her content, paired with a touch of curiosity and wonder ✨
Sophie is truly passionate about her work. She made sure I was happy with the results. She created the full branding for my personal brand, plus a UI kit that made it incredibly easy for me to build my own website. Every time I look at my branding, I can’t help but smile! The brand elements she delivered are not only beautiful but also highly practical. I can use them seamlessly across all platforms I am active on.
It was an absolute pleasure working with Sophie, and I really appreciate her dedication and the care she puts into her designs. Highly recommended!
