variegata was born from the confines of lockdown and a desire to be surrounded by more green! The team were looking for a branding + design system that could be translated to the future website.
the brand concept showcases the quirk of variegated plants: a rare, unique mutation resulting in a split down the leaf and contrasts in colours + patterns. The logo is thus split down the middle with a slash and contrasting typefaces are used. Colour + patterns create further visual divides. The new branding reflects the luxury elegance of the plants.