design case
variegata

beautiful luxury plants with rare genetic mutations

Card for Variegata, a vegan branding design project
project

variegata was born from the confines of lockdown and a desire to be surrounded by more green! The team were looking for a branding + design system that could be translated to the future website.

credits
studio flora
Patterns and icons for Variegata, a vegan branding design project
a split in the leaf is characteristic of variegated plants, this can be seen in the logo and icons
Label for Variegata, a vegan branding design projectTypography style for Variegata, a vegan branding design projectLogo for Variegata, a vegan branding design project
CONCEPT

the brand concept showcases the quirk of variegated plants: a rare, unique mutation resulting in a split down the leaf and contrasts in colours + patterns. The logo is thus split down the middle with a slash and contrasting typefaces are used. Colour + patterns create further visual divides. The new branding reflects the luxury elegance of the plants.

branding
design concept
design system
Photography style for Variegata, a vegan branding design project
the colour palette is inspired by the rare and iconic pink princess variegated plant
Colour palette for Variegata, a vegan branding design projectPlant label for Variegata, a vegan branding design project
these patterns were traced from the speckles of a variegated leaf
Pattern for Variegata, a vegan branding design projectTypography decoration for Variegata, a vegan branding design projectEnvelope and card for Variegata, a vegan branding design projectPhotography and headed paper for Variegata, a vegan branding design project
Pete Leong Profile PictureLinkedin icon

I had a very positive experience working with Sophie. 
She carefully listened to my requirements and feedback, provided a number of compelling options and worked with me to deliver a fantastic finished product. 
She was organised, professional and enthusiastic from beginning to end

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