Design Studio Flora

making plant-based products easier to choose, trust & buy again

helping plant-based brands reduce shopper hesitation and boost rotation. Design grounded in real behaviour ✶ on shelf and online ✶

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Mondarella plant-based cheese, design and strategy project

Branding ✶ Packaging ✶ Website ✶ Social Media ✶ Campaigns

Rebranding and repositioning a plant-based cheese to strengthen shelf performance across 20+ SKUs in retail and food service Europe-wide

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Branding ✶ Packaging ✶ Social Media

From herbal tea to lubricant: building a scalable brand and range architecture across 20+ plant-based SKUs and highly varied formats

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partners & collaborations

FMCG ✶ Food brands

Retailers ✶ In-store campaigns, POS, Promotions, Shelf Impact

Design Studio Flora helps with:

✶ Rotation ✶ Shelf presence ✶ Omnivore appeal ✶ Category cues ✶ Impactful branding ✶ Effective websites ✶ Range consistency ✶ Strong positioning ✶ Differentiation

Branding ✶ Website

Strengthening positioning and building a recognisable brand for a plant-based food concept

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Set of 3 instagram posts for Wendy The Food Scientist

Branding ✶ UI Kit

Turning a plant-based creator into a credible, scalable food-science brand

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Diagram showing how packaging clarity results in better rotation in retail for plant-based FMCG brands

translating strategy into retail performance

Curious how your packaging performs on shelf? Get in touch for a shelf impact review.

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design that looks good isn't always enough

Sophie ✶ Founder

Studio Flora turns strategy into packaging and websites that perform commercially, for FMCG brands that are evolving, launching, or scaling

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